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About Us

Founded in 2007, Luster Premium White is the #1 premium tooth whitening brand offering a full line of teeth whitening products to meet consumer needs.  With ties to over 200 dental practices across the U.S., Luster Premium White combines cutting-edge dental innovation with an eye to the consumer market. From intense whitening kits, daily whitening toothpastes, and instant whitening mouth rinses and toothpastes, Luster is pioneering new trends in the tooth whitening category. The brand continues to innovate on new safe and effective whitening products with zero tooth sensitivity, and has received countless awards for its efforts, including the Women's Choice Award® for 9 out of 10 Customer Recommended Teeth Whitening Kits and Toothpaste's, Allure's Beauty Breakthrough Award and the Real Simple Best Whitening Toothpaste Award.

Luster Premium White is French Transit, Ltd. brand. French Transit is a lead innovator in consumer teeth whitening with products that are carried in over 20,000 retail stores and are available internationally across the US, Canada and the UK.

Our Story

After working in dental offices and in a corporate dental setting, Luster Premium White founders became frustrated with the lack of innovation in teeth whitening along with the harmful effects most whitening products have. They found that new product after product was simply a re-packaging of old formulations without addressing underlying customer needs. This was not only true for the professional market but also the consumer market. Tooth whitening was at a standstill with little to no change in over 20 years.

Their first focus was in developing fast, safe and effective whitening with zero tooth sensitivity. After years of research and development Luster developed a new way to whiten teeth, based on a dental-grade whitening light to reverse years of stains in just 30 minutes - the fastest on the market. Not only was it fast, but after clinical testing it revealed to whiten teeth better than any over-the-counter product without causing zero tooth sensitivity and being enamel safe.  This consumer whitening light innovation was just the beginning of many new innovative products to come, including instant and deep stain eraser toothpastes, rinses and additional whitening systems under Luster Premium White.

As Company of 1st Evers, Luster Premium White is a True Innovator in Teeth Whitening

1st zero tooth sensitivity whitening product
1st (and only) 2% stabilized hydrogen peroxide toothpaste
1St direct application whitening
1st at-home dental grade whitening light
1st 10 minute professional whitening
1st instant whitening product
1st brand to win the Women's Choice Award® for 9 out of 10 Customer Recommended for both Teeth Whitening Kits and Whitening Toothpaste                   1st (and only) oral care brand to win an Allure Beauty Breakthrough Award (2011)

For more on the science behind Luster Premium White products visit the Luster Way section.